Financial performance

The financial results have been as follows:^[3]

52/3 weeks to	Turnover (£'m)	Profit/(loss) before tax (£'m)	Profit/(loss) after tax (£'m)
31 January 2015	16,122	217.0	222.0
2 February 2014	17,680	(176.0)	(238.0)
3 February 2013	18,116	879.0	647.0
29 January 2012	17,663	947.0	690.0
30 January 2011	16,479	874.0	632.0
31 January 2010	15,410	858.0	598.0
1 February 2009	14,528	655.0	460.0
3 February 2008	12,969	612.0	554.0
4 February 2007	12,462	369.0	247.6
29 January 2006	12,115	(312.9)	(250.3)
30 January 2005	12,116	193.0	105.0
1 February 2004	4,944	319.9	197.6
2 February 2003	4,290	282.5	186.3
3 February 2002	3,915	243.0	143.7
4 February 2001	3,496	219.1	120.0
29 January 2000	2,969	189.2	103.1

Current operations

A Morrisons branch at the Merrion Centre showing new branding introduced in 2015

A Morrisons petrol station in Wetherby, West Yorkshire

As of February 2014, Morrisons has 569^[60] superstores in the United Kingdom, including those it retained following its purchase of Safeway plc. Until 2004, Morrisons superstores were largely concentrated in the English Midlands and the North of England, but had expanded southwards, beginning with a store at Erith, Greater London, which opened in 1998.^[61] Some of the larger former "Morrisons M Local" stores have been rebranded as normal Morrisons stores albeit being small.

Store formats

The traditional format of Morrisons superstores is called Market Street. The meat is near or next to the butcher's counter, the delicatessen being traditionally named Provisions with cheese fridge nearby and a rottisserie counter named Oven Fresh. They also feature a bakers. Most superstores feature a cafe which serve hot and cold food. Morrisons superstores have been undergoing a refurbishment programme since the rebrand in early 2016. Some stores also feature a party shop and most now also an Amazon Locker.^[62]

Online retail

In 2012, the group launched its first retail website called "Morrisons Cellar" selling wine from around the world.^[63]
Unlike its major competitors, Morrisons has only recently branched towards offering an online shopping service. In May 2013 Morrisons announced a partnership with Ocado to use its technology systems and distribution infrastructure to help launch its own online service.^[64]

Market share

Morrisons market share decreased after its purchase of Safeway, but it eventually grew again after the store disposals and conversions.

In mid-2015, Morrisons was still the smallest of the 'big four' supermarkets – with a market share of 11%, down 0.3% from 2014.^[8]
According to CACI, as of 2006, Morrisons had market dominance in 10 postcode areas; SY (Shrewsbury), LD (Llandrindod Wells), WS (Walsall), TS (Cleveland), TD (Hawick), BD (Bradford), HG (Harrogate), LS (Leeds), WF (Wakefield) and HD (Huddersfield).^[65]

Vertical integration

Unlike the other UK supermarkets, Morrisons manufacture a substantial volume of their own food products at 16 sites in the UK.^[66]